IT’SUGAR Opens Its Largest Store In San Francisco’s Fisherman’s Wharf

Spanning nearly 30,000 sq feet and 3 floors, IT’SUGAR opens its largest candy department store
Photo: Official

IT’SUGAR, one of the largest specialty candy retailers in the U.S., announced the opening of its newest and largest candy department store at San Francisco’s Fisherman’s Wharf. Spanning nearly 30,000 square feet and 3 floors, this massive candy department store is full of immersive candy experiences celebrating the world’s popular “sugary” brands.

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“We are extremely excited to bring the ultimate sugar high to one of the world’s most visited tourist attractions – Fisherman’s Wharf – with our largest store yet,” said Jeff Rubin, founder and CEO of IT’SUGAR in a statement. “Our massive candy department store will be a feast for the senses, offering a unique experience unlike any other and solidifying our commitment to bringing pure joy to people everywhere.”

The IT’SUGAR candy department store embodies the brand’s essence, showcasing an array of outrageous sweets, whimsical merchandise, and larger than life crave-worthy candy experiences. It features numerous departments of the world’s most popular “sugary” brands, including Sour Patch Kids, Reese’s, Oreo, Nerds, Swedish Fish, M&M’s, Skittles, Kellogg’s, and more. The store also boasts sections dedicated to retro favorites, treats from around the world, TikTok-inspired goodies, and much more, providing endless fun for candy lovers of all ages. Additionally, it features a Lollipop Garden paying homage to San Francisco and a massive IT’SUGAR faux gumball wall.

San Francisco’s Fisherman’s Wharf is a world-famous tourist attraction and a thriving and vibrant local neighborhood and commercial area. It is also home to world-class dining, shopping, hotels, and endless entertainment opportunities.

IT’SUGAR’s candy department store at Fisherman’s Wharf is located at 145 Jefferson St, Ste 400, San Francisco, CA 94133.

IT’SUGAR is a member of BBX Capital, Inc.’s family of companies and a subsidiary of BBX Sweet Holdings.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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