Pvolve, the fitness franchise that pairs low-impact, functional movement with resistance equipment to build strong, mobile bodies, is heading to San Francisco, following the franchise’s latest development deal for two new studios in the Bay Area with local entrepreneur Venetia Vonich. The first location is set to debut in Walnut Creek later this fall.
Venetia has spent the last decade working in pediatrics for UCSF Benioff Children’s Hospital in Oakland. Her involvement in the medical field has given her a deep appreciation for the science-backed approach of the Pvolve modality.
“After suffering from a back injury last year, I was doubtful physical fitness would play the same role in my life it had prior. But once I discovered Pvolve and began exploring the library of functional workouts they offer on demand, I began feeling better than I ever did before,” Venetia shared in a statement. “So much so that I wanted to begin attending their in-studio classes – only to discover the brand didn’t yet exist in San Francisco. So, I set out to change that, for everyone’s benefit.”
Pvolve’s franchise opportunity has begun taking hold in communities across the country at a record rate, as more consumers than ever continue to be drawn in by the low-impact, yet highly effective nature of the brand’s unique pairing of low-impact functional movements with resistance equipment. That model has proven to resonate, even attracting world-renowned actress, producer, and director Jennifer Aniston, who partnered with the brand just last year.
Recently, the brand made headlines after announcing the preliminary results of their Healthy Aging study, which demonstrated that Pvolve is more effective in improving strength, flexibility, energy, and quality of life for women over 40+ than 150 minutes per week of moderate cardio and strength training.
“San Francisco is a market that we’ve been anxiously awaiting to enter, given our existing base of streamers in the area. When we met Venetia, we knew we had found the exact right owner to make our debut,” said Julie Cartwright, President of Pvolve. “Residents of the Bay Area aren’t enticed by fad fitness and trends; they represent a savvy fitness consumer and we know they will value the efficacy and clinical rigor behind the Pvolve method.”
