On Wednesday June 28, Flour + Water Hospitality Group introduces their new flagship Flour + Water Pizzeria and new Flour + Water Pizza Shop concept in San Francisco’s North Beach, a community long-recognized for its history of Italian cuisine. With its prime location adjacent to Washington Square Park, Flour + Water Pizzeria’s new home is a hub for all things pizza. The 4,000 square foot restaurant is divided into three distinct spaces: a full-service dining room and bar; a glassed-in Dough Room; and the dedicated Pizza Shop for quick service, pick-up and delivery.
With the opening of the flagship, co-chefs Thomas McNaughton + Ryan Pollnow reveal a new chapter that reflects their love for the pizza experience. Utilizing hand-selected milled grains from Central Milling, the co-chefs refined their signature dough recipe to be the ideal canvas for both classic and non-traditional toppings, while also considering portability for the to-go program. Pizzas, antipasti and salads are composed with ingredients that highlight the chefs’ long-standing relationships with Northern California producers and farmers. Guests can anticipate the return of hand-rolled mozzarella sticks and Double8 Dairy buffalo gelato soft serve along with new additions such as head-on shrimp scampi, Hawaiian pizza with chili crisp, and dine-in exclusive bone marrow pie (a nod to Flour + Water).
As part of the Pizzeria’s evolution, Flour + Water Hospitality Group’s Beverage Director Samuel Bogue debuts a comprehensive beverage program with wine, beer, cocktails and non-alcoholic options. A concise wine list features predominantly Italian producers, as well as domestic offerings that reflect Bogue’s mission to champion small production, organically farmed, family wineries. The list includes Flour + Water’s Pasta Water and Pasta Sauce “house” wines, a collaboration with Subject to Change Wine Co. in Richmond, CA. Bogue worked alongside North Beach resident cocktail expert Elmer Mejicanos for the cocktail menu to curate a list that includes classics such as negronis and daiquiris, as well as crushable creations such as the aperitif-inspired Boozy Slushy. Wine and beer selections are also available to grab-and-go from the Pizza Shop for those picking up pizzas and provisions.
The team collaborated with Lundberg Design and project architect Gavin Knowles to bring the Pizzeria to life, while paying tribute to the restaurant’s predecessor, Rose Pistola. A fixture in North Beach for 21 years, Rose Pistola is credited for its defining role in the community’s Italian culinary scene, while also influencing the trajectory of restaurants such as Flour + Water. Lundberg composed a palette around the restaurant’s original Italian-inspired mosaic tile floor, selecting bright, high-contrast materials to complement the black, white, gray, yellow, and orange tones of the pattern.
Design features were thoughtfully constructed to celebrate the evolution of the dough. A dough stretching counter greets guests entering the Pizzeria from Columbus Avenue, while the glassed-in Dough Room at the heart of the restaurant provides a window into the production process. By night, the space transforms into a private dining room for gatherings of 12-14 guests. From the Stockton Street Pizza Shop entrance, a wall of to-go pizza boxes is displayed in a custom steel rack crafted by Lundberg’s in-house fabrication studio. The removal of boxes throughout the day provides visibility into the active Dough Room from the 12-seat Shop. “The Big Slice”, a daily-changing giant slice exclusive to the Pizza Shop, and a fully restored vintage Teenage Mutant Ninja Turtles arcade game provide further impetus for impromptu walk-ins. For locals picking up, a robust retail program of beverages and products rounds out the to-go experience.
Additional references to retro pizza culture are reflected throughout the 75-seat Pizzeria space with touches such as pendant lights made of corrugated cardboard. Two dedicated bars – a pizza bar overlooking the ovens, and anterior bar showcasing the restaurant’s new cocktail program – offer ample options for walk-ins. Custom banquettes, die-wall paneling, and Dough Room tables made with a recycled paper composite material called Richlite reveal Flour + Water’s commitment to sustainable practices.
Underscoring that ethos of environmental consciousness, the new Flour + Water Pizzeria location joins all Flour + Water Hospitality Group restaurants as a member of Zero Foodprint, an organization that funds grants for farmers switching to regenerative practices.
Following its debut in late June, Flour + Water Pizzeria will be open daily from 11:30am to 10pm. In the months to come, Flour + Water Hospitality Group will announce additional locations of the Flour + Water Pizza Shop concept, bringing their prized pizzas to communities throughout the Bay Area.
Flour + Water Pizzeria is located at 532 Columbus Ave, San Francisco, CA 94133 and will be open for dinner service from 5pm – 10pm, daily and starting in mid-July 11:30am – 10pm, daily.
