BurgerIM to Potentially Open a New San Pablo Location

The franchise’s previous San Pablo outpost has closed.
BurgerIM to Potentially Open a New San Pablo Location
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BurgerIM is possibly a new tenant at Suite 19 on 14272 San Pablo Ave. near Contra Costa College. The franchise’s original San Pablo location at 2300 El Portal Dr. is reportedly closed, so one might assume that this could be a relocation for the San Pablo franchise owner, who could not be reached for comment.

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In any case, a lease signed in October 2021 for the San Pablo Ave. location indicates that the 1,151 square-foot space still needs to undergo a partial build-out. This means it could be months before we see BurgerIM open its doors to hungry customers.

BurgerIM specializes in small burgers that are slightly larger than your typical slider. Due to their small size, they are ordered in batches of two or three. Some customers even order whole boxes of these made-to-order bites.

What makes the franchise unique from most fast-casual burger joints is its bevy of options when it comes to toppings and type of patty. Burger IM has it all, including lamb, chicken, turkey, Impossible meat, and classic angus beef. They also serve wings, milkshakes, onion rings, and two types of fries.

BurgerIM originated in Israel as the brainchild of Donna Tuchner, who was a student in New York City when she came up with the concept. The name is a combination of “Burger” and the Herbrew plural suffix “-im,” which might explain why the burgers are inherently small, since they are meant to be enjoyed in batches. CEO Oren Loni purchased the restaurant from Tuchner and debuted it as a chain in the United States in 2016.

Nadine Blanco

Nadine Blanco

Nadine (she/her) writes for What Now San Francisco and What Now Phoenix with a background in online content creation, plus book and magazine publishing. In her free time, Nadine can be found at a bookstore, the beach, or a Padres game. Currently craving: a strong cup or coffee or a bowl of spicy ramen.
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