Vallarta Supermarkets Is Expanding in The South Bay — Bringing a New Outpost to Freedom

As of 2022, the family-owned chain boasts 53 stores throughout California — in Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno counties. 
Vallarta Supermarkets Is Expanding in South Bay
Photo: Official

According to a lease signed in September 2022, Vallarta Supermarkets is expanding in the South Bay, planning to open a new outpost at 1702 Freedom Boulevard in Freedom. The address previously belonged to a Kmart, and nearby establishments include KFC, Jack in the Box, and Taqueria Mi Tierra. 

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For readers who are unfamiliar with Vallarta Supermarkets, the Mexican-style grocery store chain is known for its vast selection of traditional foods from Mexico and Central and South America — items like cut-to-order Latin-style meats, spices, fresh fruit, and produce.

Since Founder Enrique Gonzalez Sr. opened Vallarta’s flagship in Van Nuys in 1985, the supermarket has expanded its offerings to include a juice and aguas frescas bar, a tortilleria, a bakery, and a cevicheria.

Additionally, each Vallarta Supermarket boasts a section called La Cocina that offers prepared meals for breakfast, lunch, or dinner, as well as meal kits and party trays. For patrons who want to have some pan dulce or tacos at home, orders can be delivered through DoorDash.

The 10-year lease for the 94,967-square-foot space begins in October 2023, however, an opening date has not yet been announced. Follow Vallarta Supermarkets on Facebook and Instagram for additional updates.

As of 2022, the family-owned chain boasts 53 stores throughout California — in Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno counties. 

Photo: Official
Elise McCorkle

Elise McCorkle

Elise McCorkle is a freelance writer for What Now Media Group. She is an alumna of The University of Texas at Austin and has experience working in the creative, advertising, and events industries. She is currently based in Lisbon, Portugal.
Elise McCorkle

Elise McCorkle

Elise McCorkle is a freelance writer for What Now Media Group. She is an alumna of The University of Texas at Austin and has experience working in the creative, advertising, and events industries. She is currently based in Lisbon, Portugal.

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