Squabisch to Open Storefront in Berkeley Early 2022

“German Pretzels with a California Twist” will be sold out of Squabisch's first brick and mortar.
Squabisch to Open Storefront in Berkeley Early 2022
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Squabisch is opening at 1585 Solano Ave. in Berkeley. The local Berkeley business specializes in “German Pretzels with a California Twist.” Owner Uli Elser confirmed the plans for his first brick and mortar, saying that they hope to open by January 2022.

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Inspired by his family recipes and gourmet ingredients, Elser began selling pretzels under business moniker Squabisch in 2015 at pop-up events and East Bay farmers markets. It wasn’t long before the business gained a cult following and Elser was able to ramp up his production by renting space at The Bread Project.

Limited hours at their rented space, coupled with increasing demand for their pretzels, necessitated the need for their own shop. Squabisch will initially use their brick-and-mortar space to fulfill wholesale orders and supply at their famers market posts. When operations are running smoothly, they will be ready to sell pretzels to customers directly out of their bakery.

Squabisch is known for over 60 varieties of pretzels, of which they will offer ten choices each day out of the shop. Their inspired flavors include Jalapeño & Cheddar, Bacon & Swiss, Fig with Chèvre & Prosciutto, Salted S’mores and more.

Until the shop is finally open to the public, there will be a crowdfunding campaign to help garner equipment and building improvements. Stay tuned to www.squabisch.com for more information, and head to Grand Lake Farmers Market on Saturdays or Kensington Farmers Market on Sundays to have a taste in advance.

Nadine Blanco

Nadine (she/her) writes for What Now San Francisco and What Now Phoenix with a background in online content creation, plus book and magazine publishing. In her free time, Nadine can be found at a bookstore, the beach, or a Padres game. Currently craving: a strong cup or coffee or a bowl of spicy ramen.
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