CASETiFY, the tech accessories brand announced the opening of its first US retail location. Located in the Westfield Valley Fair Mall in Santa Clara (CA), the largest mall in Northern California, the 1,000 square foot store is the first of 3 US locations to open over the next year. Creating a visually driven shopping experience with an open concept design, brightly color-blocked blue, red and pink walls and the brand’s monogram, CASETiFY Studio seeks to inspire self expression by inviting customers to touch, feel and connect with the products like never before.
The brand’s first US opening happens at the same time as the brand announces its Global Retail Expansion Plan, where CASETiFY will open 100 stores by 2025, 25 of those in the United States. The Valley Fair opening marks the first landmark opening of the brand beyond Asia Pacific, where CASETiFY has opened 18 other locations since 2019.
The store, branded as CASETiFY Studio, will feature customizable products. Known for hosting the largest platform of artwork and styles for phone cases, over 250 designs will be displayed in-store including the latest products and Co-Labs. A dedicated space will feature a special “As Seen On” collection with cases carried by celeb fans from Kylie Jenner to Joe Jonas. Walls will be covered with assortments of Apple and Samsung phone cases, Apple Watch Bands, AirPods cases, and MagSafe accessories. A special grab-and-go wall will feature additional lifestyle products including water bottles, laptop sleeves, iPad cases, phone straps, phone charms and wireless chargers. No CASETiFY Studio would be complete without on-site customization. Customers will have the opportunity to design a personalized case, printed in-store and available for same day pick up.
“We are thrilled to be opening our first US retail location in the Bay Area, the hub of US tech innovation and the center of disruptive technology. The United States is our fastest growing market and it was the logical next step to open stores to provide our loyal customers an in-person opportunity to experience our array of tech accessory offerings,” said Wes Ng, CASETiFY CEO & Co-Founder in a statement. “This store opening is only the start of our aggressive retail expansion, which we see as the next phase of our company’s growth. As the tech accessory choice for Gen Z & Millennials, we know our customer wants the opportunity to see, feel and create.”
CASETiFY currently has 18 retail locations throughout Hong Kong, Japan and South Korea, with four additional markets launching globally this year – Australia, China, Taiwan and Thailand. CASETiFY will open both NYC and LA locations over the next six months.
