Listen To This Post
Brilliant Earth Group, Inc., a digital-first jewelry company and ethically sourced fine jewelry, announced the opening of its 23rd showroom in Palo Alto, California and 24th showroom in Baltimore, Maryland. Brilliant Earth’s expansion of brick & mortar showrooms nationwide complements its innovative e-commerce platform, allowing customers to shop for Brilliant Earth’s ethically sourced jewelry how and where they want, in-person or online.
“We are excited to see our retail footprint in both California and the Mid-Atlantic region continue to grow,” said Kathryn Money, SVP of Merchandising and Retail Expansion in a statement. “With the holiday season upon us, we look forward to connecting with new customers planning a holiday proposal or searching for the perfect gift. The purchase of an engagement ring or piece of fine jewelry is a highly considered decision. Our showrooms are designed to help meet the needs of a new generation of customers, providing them an intimate, personalized and joyful shopping experience.”
Both showrooms are located in premier locations. The Baltimore showroom is located in the waterfront neighborhood of Harbor East, adjacent to the Inner Harbor and historic Fells Point areas and is housed on the second floor of the E.J. Codd Building. The arrival of Brilliant Earth marks a new-era in this port town and home to notable history makers.
Brilliant Earth’s Palo Alto showroom is located in the Stanford Shopping Center, home to luxury brands and innovative direct to consumer brands. The Stanford Shopping Center is adjacent to the campus of Stanford University, where Brilliant Earth’s co-founders, Beth Gerstein and Eric Grossberg met as classmates and first began exploring the idea to disrupt the jewelry industry.
The showrooms offer a personalized one-on-one experience with jewelry experts, supported by Brilliant Earth’s online capabilities, including product visualization, create-your-own ring and ring-stacking options.
The Baltimore and Palo Alto showrooms join Brilliant Earth’s retail locations in key markets, including: Atlanta, Austin, Bethesda, Boston, Chicago, Cleveland, Columbus, Dallas, Denver, Minneapolis, Houston, Los Angeles, New York, Philadelphia, Portland, San Diego, San Francisco, Scottsdale, Seattle, Washington D.C., and now Palo Alto and Baltimore.