Brilliant Earth Continues 2022 Retail Expansion with New Showrooms

Brilliant Earth’s expansion of brick and mortar showrooms nationwide complements its e-commerce platform
Brilliant Earth Continues 2022 Retail Expansion with New Showrooms in Palo Alto and Baltimore
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Brilliant Earth Group, Inc., a digital-first jewelry company and ethically sourced fine jewelry, announced the opening of its 23rd showroom in Palo Alto, California and 24th showroom in Baltimore, Maryland. Brilliant Earth’s expansion of brick & mortar showrooms nationwide complements its innovative e-commerce platform, allowing customers to shop for Brilliant Earth’s ethically sourced jewelry how and where they want, in-person or online.

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“We are excited to see our retail footprint in both California and the Mid-Atlantic region continue to grow,” said Kathryn Money, SVP of Merchandising and Retail Expansion in a statement. “With the holiday season upon us, we look forward to connecting with new customers planning a holiday proposal or searching for the perfect gift. The purchase of an engagement ring or piece of fine jewelry is a highly considered decision. Our showrooms are designed to help meet the needs of a new generation of customers, providing them an intimate, personalized and joyful shopping experience.”

Both showrooms are located in premier locations. The Baltimore showroom is located in the waterfront neighborhood of Harbor East, adjacent to the Inner Harbor and historic Fells Point areas and is housed on the second floor of the E.J. Codd Building. The arrival of Brilliant Earth marks a new-era in this port town and home to notable history makers.

Brilliant Earth’s Palo Alto showroom is located in the Stanford Shopping Center, home to luxury brands and innovative direct to consumer brands. The Stanford Shopping Center is adjacent to the campus of Stanford University, where Brilliant Earth’s co-founders, Beth Gerstein and Eric Grossberg met as classmates and first began exploring the idea to disrupt the jewelry industry.

The showrooms offer a personalized one-on-one experience with jewelry experts, supported by Brilliant Earth’s online capabilities, including product visualization, create-your-own ring and ring-stacking options.

The Baltimore and Palo Alto showrooms join Brilliant Earth’s retail locations in key markets, including: Atlanta, Austin, Bethesda, Boston, Chicago, Cleveland, Columbus, Dallas, Denver, Minneapolis, Houston, Los Angeles, New York, Philadelphia, Portland, San Diego, San Francisco, Scottsdale, Seattle, Washington D.C., and now Palo Alto and Baltimore.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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