SomiSomi Coming Soon to San Mateo

The popular soft serve franchise is opening a new Bay Area location.
SomiSomi Coming Soon to San Mateo
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SomiSomi is moving into 134 S. B St. in downtown San Mateo, according to recent real estate intel. The space was previously a CREAM and more recently Between the Bun, which is now closed. The 1,600 square-foot space now has a new tenant, who will put the unit through a full build-out before they eventually open.

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SomiSomi specializes in a Korean dessert known as “Ah-Boong,” which is a fish-shaped waffle cone filled with custard, Nutella, red bean, or taro, then topped with different flavors of soft serve. The standard SomiSomi soft serve flavors are Milk, Ube, Matcha, and Black Sesame but sometimes a seasonal flavor enters the rotation.

The Ah-Boongs get decorated with the customer’s choice of toppings, from cookie crumbles to cereal. The fish-shaped cones, called “taiyaki,” can also be ordered on their own. SomiSomi notes on their website that franchising opportunities are currently closed, so it’s lucky that San Mateo is finally getting its own location.

Nadine Blanco

Nadine (she/her) writes for What Now San Francisco and What Now Phoenix with a background in online content creation, plus book and magazine publishing. In her free time, Nadine can be found at a bookstore, the beach, or a Padres game. Currently craving: a strong cup or coffee or a bowl of spicy ramen.
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