It’Sugar Secures Short and Sweet Deal at Union Square

The candy retailer will take over the vacant Forever 21 space at Market and Stockton.
It’Sugar Secures Short and Sweet Deal at Union Square
Photo: Facebook / IT'SUGAR

It’Sugar is about to move into Union Square in the former Forever 21 at Market and Stockton. San Francisco Business Times reports that the specialty candy store has secured a short-team lease on 20,000 square-feet across the street from Westfield San Francisco Centre. 

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It’Sugar will take up two floors and 227 feet of frontage on Market and Stockton streets. The company’s Union Square location will feature “interactive and immersive” elements, similar to what can be experienced at the retailer’s three-story outlet in New Jersey’s American Dream mall, which features an Oreo Café, lollipop garden, and life-size jelly bean sculptures. 

This will be the second San Francisco location for It’Sugar, which currently has an outpost in Fisherman’s Wharf. It’Sugar was founded by Jeff Rubin who, prior to co-founding Dylan’s Candy Bar, helped develop a candy business for FAO Schwarz toy store. 

Jonathan Schwartz, vice president of real estate and business development at It’Sugar, tells What Now San Francisco that they plan to open at 2 Stockton St. this Memorial Day weekend. They will operate from this address through summer 2023, after which the landlords will redevelop the building for office space.

Editor’s Note: This article has been updated following a response from Jonathan Schwartz.  

Nadine Blanco

Nadine (she/her) is a What Now Media Group staff reporter with a background in online content creation, plus book and magazine publishing. In her free time, Nadine can be found at a bookstore, the beach, or a Padres game. Currently craving: a strong cup of coffee or a bowl of spicy ramen.
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